Giulio finds out how Switcho swapped their start-up status for a 20 million euro exit
Belka's Ministry of Podcasting is excited to announce that Giulio Michelon, Belka's founder, has released an interview with Marco Tricarico, one of the masterminds behind Switcho.
Switcho, an innovative price comparison startup that surprised the tech world, has achieved what many entrepreneurs only dream of – rising from ground zero to a staggering 20 million euro exit in five years. “How did they do it?” is precisely the question that inspired Giulio to sit down with the cofounder of Switcho — a long-time friend and client of Belka — to unravel the secrets behind Switcho's rise.
The interview with Marco Tricarico explores the questions that keep startup founders up at night:
- How much automation do you actually need?
- What role should marketing play in the product-market fit phase?
- Does the quality of investors matter?
The full interview, a 1-hour 7-minute deep dive into the Italian startup ecosystem, is now available in Italian on Giulio’s YouTube channel, Spotify and Apple Podcasts.
“We're always on the lookout for stories that can inspire and educate,” says Giulio Michelon. “Marco's journey with Switcho is a masterclass in startup growth, and I’m excited to share these insights.”
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This conversation is part of the ‘Cosa sposta’ (What makes a difference) series – a collection of interviews discussing startups, entrepreneurship, digital innovation, business strategies and more with leaders who’ve achieved extraordinary results in the digital product scene.
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